Are You Measuring the Return on Your Social Media Spend?
Starting my week by reading some recent research by The CMO Survey.org, which suggests a significant increase in social media spending over the next five years. Indeed, the data predict that social...
View ArticleSurvey Deciphers Why Women ‘Share’ on Social Media
We have all heard many, many times that the biggest thing that motivates most of us to buy things is the recommendation of someone who either is like us or someone who we trust. It turns out this is...
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Social Commerce Versus E-Commerce
Did you know that roughly 80 percent of U.S. cyber-shoppers have had at least one purchasing decision influenced by a “friend” from within a social network? That’s one of the data points included in a...
View ArticleForrester: Analytics Talent, Tech in Demand
Analytics technologies are a key priority over the next two years for many corporate decision-makers tasked with managing their company’s digital customer experience. More than half of the 233...
View Article3 Things You Need in a Marketing Scientist
The fast-evolving field of customer intelligence demands new analytical skills, something that isn’t necessarily the first priority for traditional marketing departments. Not surprisingly, finding...
View ArticleNew Metric Changes How Display Ad Impressions Are Calculated
The Media Rating Council (MRC) on March 31 announced it had lifted its advisory on Viewable Impressions for display advertising, part of its Viewable Impressions Guidelines draft. This move is part of...
View ArticleSocial ROI: It’s More than Just Likes
How are you measuring your social media success? If your organization is like most, you’re tracking how many likes and retweets you get and watching the overall growth of your social audience. While...
View ArticleTeasing Out Sentiments
The U.S. Secret Service this month put out a request for social media analytics software that could help it identify social media influencers and trends. The RFP, which can be downloaded here, included...
View ArticleContent Management: An Important Element in Social Media, Social Business
As a journalist and blogger, I know the best way to get someone to follow you on Twitter or Facebook is to curate great content. Whether it’s sharing an interesting news article, infographic or white...
View ArticleSocial Business Sniffs Out Defectors
Analysts and vendors can tout metrics and statistics about social business all they want, but if a solution fails to provide real world benefits it’s not worth the effort. I recently listened to an IBM...
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